As the economy becomes tougher for both customers and small businesses, one thing you can rely on is that large corporations will continue to expand their payment facilities and other customer service features to ensure that consumers still have an enjoyable experience whilst shopping. You can guarantee that shoppers will continue to spend on necessities and also the latest gadgets/fashion, even when people are strapped for cash there will still be a large part of the market who will spend money on things they can’t afford even if it means using their credit card.
This article emphasizes why small businesses should not cut off funds to their marketing and promotional sales pitch as a way of balancing the budget, one thing you need to keep your head above water is promotion because your competitors won’t be sacrificing it. How can you expect to win new customers if you don’t invest in facilities which consumers are interested in? Shoppers will respect your business if it gives off the impression that it has state-of-the-art technology and one way you can do this is with the display stands and promotional posters for ‘Contactless’.
As you can see in the above images ‘Contactless’ is a new way for customers to make payments whether it is by holding their credit and debit cards up to the PDQ machine or by waving their smartphone in front of it. Contactless payments have existed for several years now but were beta tested in smaller countries prior to being released widespread in the UK during 2012 and it proved that NFC technology has great potential.
The idea behind NFC payments is to make shoppers interaction in store as convenient as possible and ‘Near Field Communication’ does this by alleviating the need for inserting the customer’s card and entering pin codes. The latter process makes shopping a better experience for everyone since it reduces queuing time and also helps the environment since the customer doesn’t have to wait for a receipt unless they specifically request one.
Many small business owners wonder how they can acquire the most up to date payment processing and this is understandable since before the age of the internet merchant’s would have to contact the acquiring bank directly and this was a frustrating experience since they would have to give detailed reports of their income and services. Thankfully in today’s market of the world wide web there are many brokers that can be found who help the merchant to complete the documentation for getting approved with the acquiring bank and because they have partnered with these banks for many years they can negotiate better transaction charges (an example of a long standing merchant services provider in the UK is Seymour Direct).
By Author Richard Brown